What is Full Fibre?
Full fibre broadband explained.
Imagine the internet travelling as beams of light. That is full fibre broadband in action. It uses fibre optic cables made of glass to carry your data directly from our network into your home.
Most older networks still rely on copper cables for the final stretch, which is where things slow down. Copper loses strength over distance. Fibre does not.
With full fibre there is no switch between technologies. It is fibre all the way to your front door. The result is a stronger, steadier connection that feels seamless every time you stream, scroll or call.
Fibre-optic cables comprise optical fibres, thin, hair-like glass strands bundled together. This core is wrapped in another glass layer called cladding. When using fibre-optic cables for internet connection, the transmitted data converts from electrical signals to light pulses. When the light travels through the cable, it constantly bounces from the cladding in a phenomenon called total internal reflection, allowing the light to travel long distances without losing much signal. The light is then converted back into electrical signals so you can use it to enjoy gigabit speed full fibre broadband.
The evolution from copper
- Copper broadband, also called ADSL, ran entirely through telephone lines. Reliable in its time but slow by today’s standards.
- Fibre to the Cabinet, or FTTC, brought fibre to your street cabinet before switching to copper for the last stretch. Better, but still limited.
- Full Fibre, or FTTP, takes the fibre optic cable all the way into your property. No copper, no compromise.
- That final step, full fibre broadband, is where we are now. And it is what every new connection we install is built on.
Zzoomm Full Fibre vs Fibre Broadband
| Feature | Zzoomm Full Fibre (FTTP) | Standard Fibre (FTTC) |
| Cable type | Fibre all the way to your home | Fibre to the cabinet, then copper |
| Speed | Up to 2.3 Gbps | Around 30 to 70 Mbps |
| Reliability | Consistent and distance proof | Weakens the further you are from the cabinet |
| Installation | One visit from our engineers | Preinstalled but slower |
| Ready for the future | Yes, built for new technology and smart homes | No, copper networks are being phased out |
Full fibre broadband is built for what is next. It is faster, steadier and more dependable, even when everyone in your house is online at once. If your current connection sometimes struggles, this is the upgrade that fixes it for good.
Full Fibre vs Fibre Broadband (FTTP vs FTTC)
Picture it like this. With FTTC, your connection moves at fibre speed until it reaches your street cabinet, then slows down as it travels through copper wires to your house. It is like sprinting halfway and walking the rest.
With FTTP, it is fibre from start to finish. The signal runs directly from our network to your home with no slowdowns or interference. It is a clear run that gives you consistent, reliable performance every day.
That is the difference between average broadband and broadband that feels effortless.
What full fibre means for everyday life
Full fibre broadband is not just about faster numbers on a speed test. It is about how your home feels when everything is connected at once and nothing struggles to keep up.
It means streaming in one room while someone else works from home in another, without the connection dipping. It means video calls that stay clear, games that respond instantly and smart home devices that quietly do their job in the background.
For busy households, growing families and homes filled with devices, full fibre broadband removes the small frustrations that add up. When your connection works properly, everything else feels easier.
Are we live on your street?
We are building our full fibre network in towns and communities across the country, connecting homes that have waited far too long for proper broadband.
From Shrewsbury to Hereford, Crewe to Worcester, we are rolling out full fibre street by street. If we are already live in your area, you could be connected in days rather than weeks.
- Frequently asked questions
Your questions, answered.
Everything you need to know about full fibre broadband, from how it works to what to expect when you switch. If you are wondering about something, chances are it is answered below.
What is full fibre broadband?
Full fibre broadband, also called fibre to the premises or FTTP, uses fibre optic cables that run directly into your home. It delivers faster and more reliable internet than older part fibre or copper connections.
Is full fibre really faster?
Yes. Copper cables carry data using electrical signals that lose strength over distance. Fibre optic cables use light, which travels faster and keeps its quality, giving you consistent speed and reliability.
How long does installation take?
Most installations take around two hours. Our engineers handle everything, from running the cable neatly to setting up your router.
Can I keep my phone number?
Yes. If you use a home phone, we can set up a digital line so you can keep your number and make calls over your new full fibre connection.
Do I need special equipment?
We include a WiFi 7 router with every plan. It is simple to set up and powerful enough to handle every device in your home.