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Four market towns secure 15% market penetration in less than a year

Zzoomm, an established and rapidly growing Full Fibre business operating across 29 market towns and small urban communities, has recently seen four of its newer towns pass the 15% market penetration mark and are well onto their way to 20%.

Zzoomm is now providing its premier services to over 15% of the households in Penistone, Sherburn-in-Elmet, Sandbach, High Green & Chapeltown. This rapid growth in market penetration has been achieved on network builds that were completed only five months ago in Penistone and nine months ago in Sherburn-In-Elmet, High Green & Chapeltown.

Two weeks ago, Zzoomm confirmed that Hereford, Stokesley, Great Ayton and Thirsk had joined Northallerton with 20%+ market penetration.

Last month, the business launched a new 200Mbps service in response to uptake of its higher tier products; the 200 Full Fibre. It is almost three times faster than the UK national average download speed (69.4Mbps Ofcom, September 2023) and its symmetrical upload speeds are more than 10 times faster than the national average.

Matthew Hare, CE of Zzoomm commented:

“Despite these four towns only having our network build finished a few months ago, we are seeing a very rapid take-up.  This is a reflection of our premier service that meets our customers’ needs and our standout marketing and sales teams plus customer and field service operations.

One of the most recent customers from Penistone commented ‘With Zzoomm, you’ll experience the speed and reliability of full-fibre broadband at its best. Say goodbye to sluggish downloads and long wait times — this is a broadband service that keeps up with your lifestyle.


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