Let’s be honest – choosing a broadband provider isn’t fun. It’s full of confusing tech terms, long contracts, and price hikes that appear out of nowhere. That’s why we’ve cut through the noise to help you compare the UKs biggest names (BT, Sky, Virgin..) and the new challengers (like Hyperoptic and Cuckoo) with one important question in mind:
How do they really stack up against Zzoomm?
What makes Zzoomm different?
We’re not just another provider, we’re a Full Fibre broadband provider built for people who want things to just work. Speed, simplicity, and service – that’s our promise.
Speed and Network: What’s under the hood?
- Zzoomm: 100% Full Fibre straight to your home (FTTP) – no copper cables, no slowdown during busy times.
- BT / Sky / TalkTalk / Vodafone (Openreach): Mostly Fibre-to-cabinet (FTTC) – cooped takes over the last section, so speeds drop when it matters.
- Virgin Media: Part-fibre, part-cable. Quick downloads, but uploads? Not so much.
- Challengers like Hyperoptic, YouFibre, Gigaclear, Zen, BeFibre, Cuckoo, Grain: True Full Fibre but availability varies depending on your location.
Why it matters: Full Fibre is faster, more reliable, and doesn’t slow down when the whole street is online.
Speed Options: What do you get?
Now, let’s look at each provider’s speed:
Provider |
Entry Speed |
Top Speed |
Upload Speed |
Zzoomm |
200 Mbps ↓ / 200 Mbps ↑ |
2 Gig↓ / 2 Gig↑ |
Symmetrical (same both ways) |
BT |
50 Mbps ↓ / 10 Mbps ↑ |
900 Mbps ↓ / 115 Mbps ↑ |
Slower uploads |
Sky |
50 Mbps ↓ / 10 Mbps ↑ |
900 Mbps ↓ / 90 Mbps ↑ |
Slower uploads |
TalkTalk |
38 Mbps ↓ / 9 Mbps ↑ |
500 Mbps ↓ / 50 Mbps ↑ |
Slower uploads |
Virgin |
108 Mbps ↓ / 10 Mbps ↑ |
1.13 Gig↓ / 104 Mbps ↑ |
Cable, not pure fibre, so slower uploads |
Vodafone |
38 Mbps ↓ / 10 Mbps ↑ |
2.2 Gig↓ / 2.2 Gig↑ |
Full Fibre where available |
Hyperoptic |
150 Mbps ↓ / 150 Mbps ↑ |
1 Gig↓ / 1 Gig↑ |
Symmetrical |
YouFibre |
150 Mbps ↓ / 150 Mbps ↑ |
7 Gig↓ / 7 Gig↑ |
Symmetrical |
Gigaclear |
100 Mbps ↓ / 100 Mbps ↑ |
900 Mbps ↓ / 900 Mbps ↑ |
Symmetrical |
Zen |
50 Mbps ↓ / 10 Mbps ↑ |
2 Gig↓ / 2 Gig↑ |
Symmetrical |
Grain | 100 Mbps ↓ / 100 Mbps ↑ | 1 Gig↓ / 1 Gig↑ | Symmetrical |
Cuckoo |
100 Mbps ↓ / 50 Mbps ↑ |
900 Mbps ↓ / 900 Mbps ↑ |
Symmetrical |
Trooli | 150 Mbps ↓ / 150 Mbps ↑ | 900 Mbps ↓ / 900 Mbps ↑ | Symmetrical |
Why it matters: The faster and more symmetric your speed, the smoother your broadband. Meaning more speed and less lag any time of the day when you stream, game, catch up on video calls and start big downloads – even if you did that all at once!
Contracts and pricing: locked-in vs. surprise hikes
- Zzoomm: 12-month contract. No mid-contract price hikes ever.
- BT/Sky/TalkTalk/Vodafone: 18–24 months, with yearly increases ranging between 5–7%.
- Virgin Media: 18-month term + RPI-linked price rises averaging at around 7.5%.
- Hyperoptic/YouFibre/BeFibre/Zen: Mostly 12- or 24-month terms. Many offer price-lock guarantees.
- Gigaclear/Cuckoo/Grain: 12–18 months. Some rise with inflation, others promise fixed rates.
Why it matters: You shouldn’t need a spreadsheet to track your broadband bill! A fixed monthly fee means no nasty bill surprises – just straightforward budgeting that doesn’t change.
Want to see that the 2025 price rises were, click here.
Installation & support: What’s the service like?
Zzoomm:
From speeds you can rely on, to real human support when you need it. Zzoomm is the ultrafast Full Fibre without any letdowns.
- Ultrafast, 100% Full Fibre – No copper, no slowdowns, just consistently fast speeds all day.
- No mid-contract price hikes – The price you sign up for is the price you pay during your contract.
- Hassle-free switching – No need to contact your provider. We handle everything for you if switching via One Touch Switch is available.
- We own our network – A fully independent network for faster, more reliable Full Fibre broadband.
- Expert installation, no DIY setup – Our engineers install your broadband and don’t leave until all your devices are connected, thanks to our Wi-Fi Match service.
- Symmetrical speeds – Equally fast uploads and downloads for seamless streaming, gaming, and working.
- Local UK customer support – Real help from real people, whenever you need us.
- Trust by thousands – Rated ‘Excellent’ on Trustpilot for reliability and service.
How does everyone else compare?
- BT: Free standard installation includes a basic Smart Hub – support via UK call centres but often long wait times.
- Sky: Free standard installation, you can also get a Wi-Fi Booster that costs extra. Support is UK-based but can be busy and difficult to get through.
- TalkTalk: Free FTTC install; Gigabit or TV bundles sometimes carry fees. Support often outsourced, expect chatbots first.
- Virgin Media: Free cable install, if you choose extra TV hardware or premium TV packages this will add to your cost. Support via phone and app, but mixed reviews.
- Vodafone: Free install on Openreach/CityFibre lines; includes basic router—support is UK-based but can involve callbacks.
- Hyperoptic: Free install in covered areas, single router provided; local teams for support with quick response.
- YouFibre: Free install and trial router; small-team support, generally quick and friendly.
- Gigaclear: Free or subsidised install depending on grants; router included and their support is via UK helpdesk.
- Zen Internet: Free install, for a better whole home connection, you can choose their eero mesh as an option at an additional cost; Which?-recommended UK support with strong promised response times.
- BeFibre: Free standard install in villages/towns; router included, local support teams.
- Cuckoo: Free install with high-end eero router; award-winning UK support, usually next-business-day callbacks.
- Grain: Free install and basic Wi-Fi 5 router; support via small UK team, quick to respond in covered areas.
Why it matters: Fast broadband, should come with fast, friendly help. Quick setup and real people on the line to get you online, and keep you online.
Installation & support: What’s the service like?
Provider |
Trustpilot Rating |
Zzoomm |
4.7 ★ |
BT |
3.5 ★ |
Sky |
3.8 ★ |
TalkTalk |
2.8 ★ |
Virgin |
1.2 ★ |
Vodafone |
3.9 ★ |
Hyperoptic |
4.4 ★ |
YouFibre |
4.7 ★ |
Gigaclear |
4.0 ★ |
Zen |
4.3 ★ |
BeFibre |
4.2 ★ |
Cuckoo |
4.6 ★ |
Grain |
4.3 ★ |
Why it matters: Higher ratings mean faster fixes, clear communication, and friendly service.
The bottom line: Why choose Zzoomm?
Zzoomm gives you broadband the way it should be – fast, full fibre and built for everything you do. Whether you’re working from home, streaming with the family, gaming with friends or catching up with loved ones, Zzoomm keeps you connected without the interruptions. No buffering, no lag, no dropouts — just reliable, ultrafast speed and service you can trust. With fair pricing, no mid-contract price hikes and support from real people in the UK, Zzoomm is broadband that fits around your life, not the other way around.
Ready to see if Zzoomm is in your area?
Pop in your postcode and we’ll show you the plans available.
Because fast, fair, Full Fibre should be easy.
Still have questions? Our friendly UK-based team is on hand at 0333 311 9935 to help you choose the right plan.